ABOUT – PURVIS AGRIFINANCE
Getting the right agribusiness or commercial finance loan can take time and careful thought. Knowing what to look for, and which lender will suit your business, can feel overwhelming.
That is where we come in.
At Purvis AgriFinance, Deb and Laura work alongside you to understand your business, your plans, and the realities of your seasons. Together, we combine decades of experience with a steady, hands on approach, so you have clear advice and consistent support from start to finish.
Arranging finance, changing banks, or reviewing your current structure does not have to be difficult. With the right guidance, it becomes a clear and manageable process.
If you are looking for personal, tailored advice from people who will take the time to really get to know you and your business, we can help.
What you can expect from us
Trustworthy
You have advisors in your corner, working in your interests, not the banks
Honest
Clear conversations about your position and the options available, so you can make informed decisions
Knowledgeable
Over 25 years of agribusiness and finance experience, backed by real farming background and practical understanding of rural challenges
Committed
We work for you, with a professional responsibility to act in your best interests and see things through
Understanding
We understand that rural finance is rarely straightforward. Family dynamics, seasonal pressure, and long term planning all matter, and we help you navigate them with care
DEB PURVIS – THE BROKER IN YOUR CORNER
About Deb – the person behind Purvis AgriFinance
I am not your average finance broker.
I get agribusiness because I’ve been part of it. I grew up on a cropping and sheep farm in Mid North SA and I’ve supported my husband in his career managing farming businesses through change. For over 25 years, I’ve been working in agribusiness and finance.
I started out as a bookkeeper for farming businesses before spending 11 years as a Rural Financial Counsellor. I worked with farmers, as they made life-changing decisions about their farming businesses.
I started Purvis AgriFinance after my time as a Rural Financial Counsellor.
Too often, good businesses were misunderstood by lenders, or farmers were left trying to make sense of complex finance without clear guidance.
I see our role as a translator between farmers and banks. We understand how your business works on the ground, and we know how lenders assess risk and opportunity. By speaking both languages, we make sure your business is properly understood by the bank, and that you fully understand your finance decisions.
Today, I work alongside my daughter Laura. Together, we combine experience and fresh perspective, offering consistent support and a shared commitment to helping farming businesses secure the right finance for their situation.
Through my volunteer board position with Fat Farmers and previously Hart Field Site, I continue to support local farmers.
Of course, there’s more to life than just finance and agriculture. I also enjoy getting out and about with my husband Rob in our camper trailer and exploring our wonderful country. My two daughters are my proudest achievements and Reggie the Cav is my constant companion in the office.
LAURA PURVIS – THE BROKER IN YOUR CORNER
About Laura
I’m learning from the best to support our farmers.
I grew up on a cropping and sheep farm in the Clare Valley, and both sides of my family were involved in farming. I helped Dad through hay season and lambing, and have seen first hand the support agribusinesses need.
At the same time, I grew up around finance. Mum spent 11 years as a Rural Financial Counsellor, and I always admired the passion and empathy she brought to her work.
When the opportunity came to join Mum at Purvis AgriFinance, it was a no brainer. I have always been passionate about finance and agriculture, and being able to combine the two in a role where I can build relationships and work closely with people made it an easy decision.
My favourite part of the job is helping younger farmers get a start in an industry that can be hard to break into. When banks are unsure, but I can see the vision, I enjoy working with clients to clearly communicate their story and position to lenders.
Our ongoing support means I have built strong relationships with our clients. We are not just there for one loan, we continue learning about their business and support them as they grow and expand in their own way.
Outside of work, I enjoy all things sport and exercise. I play netball for Moonta, and spend my winters bumping into clients at the local football games. I was fortunate to earn a rowing scholarship to Southern Methodist University in Dallas, where I completed my undergraduate degree in Psychology and a Masters in Business Analytics. I use those analytical skills in our annual reviews, helping clients track their performance and compare year on year results in a clear and practical way.
Awards and recognition
I’m proud to have won the following industry awards:
- MFAA State Finalist 2023 Commercial Finance Broker Award
- Mortgage Professional Australia, Elite Women 2022
- MFAA State Finalist 2021 Regional Finance Broker Award
- MFAA State Winner 2021 Commercial Finance Broker Award
- Connective State Finalist 2021 Commercial & Asset Finance
- Connective State Finalist 2020 Commercial Broker of the Year
- Commercial Finance Awards National Winner 2024, Agricultural Finance Broker of the Year
- Connective State Finalist 2024 Commercial Broker of the Year
- Commercial Finance Awards National Winner 2025, Agri Finance Brokerage of the Year
Member Of
Client love
Here’s what my clients say about working with me.
We called Deb when we suspected the bank we’d been with for over 20 years wasn’t looking after us as well as we’d hoped. Deb spoke to the banks on our behalf. She explained the options to us in language we could understand so we could pick which one was best for us. Having Deb’s depth of experience on our side made the whole process very easy.
Ben Heinrich | Wunderbar Lamb | Black Springs, SA
Ready to discuss your agribusiness finance options?
Contact us, or call 0409 438 115
Disclaimer statement: This page provides general information only and has been prepared without taking into account your objectives, financial situation or needs. We recommend that you consider whether it is appropriate for your circumstances and your full financial situation will need to be reviewed prior to acceptance of any offer or product. It does not constitute legal, tax or financial advice and you should always seek professional advice in relation to your individual circumstances.